First and foremost, the International House of Pancakes, more commonly abbreviated as IHOp, is not changing it's name to IHOb. This is just a marketing campaign. The "B" stands for burgers.

Noelle McGarvey

 

In an attempt to change the general public image of IHOp as primarily a breakfast restaurant, this campaign which launched today (June 11th, 2018), focuses on their new steakburgers.