Abercrombie & Fitch

L.A. Filmmaker “Rebrands” Abercrombie & Fitch Using The Homeless [VIDEO]
L.A. Filmmaker “Rebrands” Abercrombie & Fitch Using The Homeless [VIDEO]
L.A. Filmmaker “Rebrands” Abercrombie & Fitch Using The Homeless [VIDEO]
A week or so ago I put out an article about the Abercrombie & Fitch CEO's controversial remarks about the brands target demographic.  A&F CEO Mike Jeffries' comments went viral and caused a lot of backlash.  In regards to the A&F drama, a L.A. filmmaker has decided to express his disappointment by using homeless people to help "rebrand" A&F's desired image.