The University of Wyoming is participating in the first ever College Colors Challenge as part of the 11th annual College Colors Day celebration.  On Friday, September 4th, Cowboy fans across Wyoming are encouraged to sport their favorite brown and gold attire and to broadcast their support across social media for a chance to win an all-expenses-paid trip to the College Football Playoff National Championship Game.

Fans can demonstrate their school spirit through a series of photo and video challenges in three different categories: Individual (#SELFIE), Family (#FAMPHOTO), and Large Group (#SQUADPIC).  Fans can download the College Colors app (iOS and Google Play Store) and visit for full contest details.

Three new challenges will be issued each month during the college football season, giving fans the chance to win more prizes including two additional opportunities for tickets to the National Championship Game.

The new, socially-fueled College Colors Challenge celebrates the thrill of college football.  Created by the Collegiate Licensing Company, this annual celebration aims to promote the spirit and traditions of the college experience.  Challenges range from fans making epic trick shots while wearing their college colors to awkward family photos, and even dedicated displays of school colors in the workplace.

Winners of the first set of challenges will be announced on Friday, September 4, which has been dubbed College Colors Day.