This year's South by Southwest Festival, will take place next week in Austin, Texas.

Rap icon, superstar, Snoop Dogg has been tapped as the first hip-hop artist to deliver the 2015 Music Keynote address. Snoop will make his speech on Friday, March 20th at the Austin Convention Center.

He will join the likes of Little Richard, Lady Gaga, Quincy Jones and Smokey Robinson who've all given the address at the annual event.

Snoop has been busy lately with his new project Bush. He's collaborating with Pharrell and getting vocal help from Charlie Wilson.

Snoop says the vibe of this full length disc has "a funkadelic glow." Bush will be available on May 12th via Columbia Records.

Checkout "Peaches N Cream" the first single from Bush.